Term and conditions

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Lead Ad Terms

Facebook provides a feature that enables you to run an advertising unit allowing a Facebook user to provide their email address or other user information to you (“Lead Ads”). By clicking “Agree” and using this feature, you agree to the following:

A. You are solely responsible for ensuring that each Lead Ad submitted by you complies with these terms, the SRR (as defined below, including the Facebook Advertising Policies located at https://www.facebook.com/policies/ads, which includes the Lead Ads Policy, and the Facebook Platform Policy located at https://developers.facebook.com/policy/) and all applicable laws, rules and regulations (including providing all necessary disclosures to Facebook Users). If you are accepting these terms on behalf of a third party, you represent and warrant that you have the authority as agent to such party to use such feature on their behalf and bind such party to these terms.

B. You will ensure that each Lead Ad includes the following disclosures to Facebook users: (i) all disclosures and choice mechanisms necessary and sufficient to comply with applicable laws, rules and regulations, including any necessary offer terms promoted in the Lead Ad (e.g., criteria to qualify, expiration date, or limitations on redemption) (“Offer Terms”); (ii) a clear and prominent disclosure that if a user submits data to you through a Lead Ad, such data will be governed by your privacy policy; and (iii) a link to your privacy policy. You will further ensure that no Lead Ads will be targeted to any minors.

C.“Lead Ad Data” means the information that a Facebook user elects to send to you through a Lead Ad, which may consist of such Facebook user’s email address and any additional user information.

D. You may only use the Lead Ad Data in accordance with these terms; the Facebook Platform Policy; the Facebook Advertising Policies; your privacy policy; any Offer Terms, consents, additional terms and conditions agreed to by the Facebook user when agreeing to provide Lead Ad Data to you through the Lead Ads and applicable laws, rules and regulations (including all applicable data privacy, advertising, telemarketing or other laws, including without limitation, as applicable, the Telephone Consumer Protection Act of 1991 and its implementing regulations, 47 U.S.C. § 227 and 47 C.F.R. § 64.1200 and the Telemarketing Sales Rule, 16 C.F.R. Part 310, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and its implementing regulations, 15 U.S.C. § 103 and 16 C.F.R. Part 316)). If you are receiving Lead Ad Data on behalf of an advertiser, you may only use or share such Lead Ad Data on such advertiser’s behalf and you may not augment, commingle, or supplement such Lead Ad Data with any other data from any other advertiser.

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